eBay Marketplace Foundations (UK)

Status: In progress

Overview

This project documents the setup and early execution of a UK-based eBay operation under NovaCartify.

The focus is on building a compliant, data-driven, and scalable foundation, prioritising account health, controlled testing, and long-term system design over short-term wins.

Scope of Work

• eBay business account setup and category alignment

• Account warm-up strategy and early activity controls

• Product research and validation for the UK market

• Listing structure, titles, and SEO optimisation

• Pricing, postage, and returns configuration

• Fulfilment decisions and workflow testing

  Execution Approach

  Initial activity prioritises low-risk listings and controlled volume to establish positive performance signals and platform trust.

  Testing focuses on:

  • pricing experiments

  • listing structure variations

  • fulfilment models

  • early performance tracking

  Insights from this phase are documented to inform future automation and scaling decisions.

  Why this project matters

  This project forms the foundation layer of NovaCartify’s broader multi-platform marketplace strategy, with learnings feeding into TikTok Shop, Shopify, and future automation systems.